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At Xiaomi India

I worked at Xiaomi Technologies India Pvt. Ltd. (Bangalore)  for 1.5 years. The daily tasks that I was responsible for as a Visual Designer in the PatchWall(Xiaomi TV product) Team at Xiaomi were:

 

  • 1: UI/UX Designing

    • Redesigning User Centre PatchWall Tips Screens(on PatchWall Home Page) to make platform more user-friendly and accessible. The new screens are designed to help users understand how to use PatchWall Tips, and they are also designed to increase user engagement with the platform.

    • Redesigning PatchWall Page on mi.com to provide users with a clear and holistic view of what PatchWall is, the services it provides, and how to use it. The new page is designed for both web and mobile screens, and it includes a variety of features that make it easy for users to find the information they need.

       

  • 2: Marketing for PatchWall

    • Curating newsletters to promote PatchWall and its features

    • Editing offline videos about PatchWall for marketing purposes

    • Updating the design and refreshing the PatchWall page on mi.com to keep it up-to-date with the latest news and features

       

  • 3: Design for the curation on PatchWall

    • Adapting banners sent by partners to fit the PatchWall format

    • Adapting banners for all series matches to promote them on PatchWall

    • Designing creatives for cards and banners for all PatchWall Collection tabs

       

  • 4: Operations for MIUI Themes

    • Designing creatives for global operations in various sizes for the Ringtones and Themes pages

    • Also designing Special Request creatives & icons as per the MIUI operations team requests.

       

  • 5: Constantly studying the product & always looking to suggest new improvements to help make PatchWall better

    • Keeping up-to-date with the latest design trends in the smart TV market

    • Identifying areas where PatchWall can be improved

    • Suggesting new features and improvements to the PatchWall team

 

These are just a few of the daily tasks that I was responsible for as a Visual Designer at Xiaomi India. This work was essential to the success of PatchWall, as I was responsible for promoting the product, designing creatives, and managing the day-to-day operations of the platform. Additionally, I was constantly studying the product and looking for ways to improve it, which would help to ensure that PatchWall remains a top-of-the-line smart TV platform.

Graduation PROJECT 2022

Design Brief:

The PatchWall is the user interface (UI) for Xiaomi's smart TVs. It is a personalized content discovery platform that aggregates content from a variety of sources, including live TV, streaming services, and apps.

The goal of this project is to redesign the PatchWall UI to give it a fresh new look and feel. The new UI will be simpler, cleaner, and faster than the current UI, and it will provide users with a more personalized and engaging experience.


About Project:

The new PatchWall UI project is a redesign of the user interface for Xiaomi's smart TVs. The goal of the project is to create a simpler, cleaner, faster, and better UI that offers a more personalized and engaging experience for users.

The new UI will feature a fresh new design language with cleaner and better design, new fonts, and horizontal scrolling that makes content discovery and navigation easier than ever before. It will also include a number of new features, such as:

  • Latest and trending content: The new PatchWall UI will make it easy to find the latest and trending content across all of your OTT apps.

  • IMDb ratings: The new PatchWall UI will display IMDb ratings for all of the content, so you can easily find the best content to watch.

  • MI Lists: The new PatchWall UI will allow you to create your own personalized lists of content, so you can easily find your favorite shows and movies.

  • Smart curation: The new PatchWall UI will use smart curation to recommend content based on your viewing history and preferences.

  • Highest level of personalization: The new PatchWall UI will offer the highest level of personalization, so you can tailor the experience to your own individual needs.

Parentheses

I interned at Parentheses( a Branding Agency ) for two months while I was a student at NIFT. During my internship, I worked on logo, 3D-product, and package designing.

I was able to gain valuable experience in all aspects of graphic design during my internship. I learned how to use a variety of different design softwares, and I gained a better understanding of the design process. I also learned how to work as part of a team and how to meet deadlines.

I am grateful for the opportunity to have interned & I learned a lot during my time there, I am confident that the skills and experience I gained will be valuable in my future career.

Below are the few projects that I worked on:

AT NIFT

Few of the good assignments that I've worked on at NIFT are shared below.

Diploma

As part of my diploma program, I was tasked with creating a new logo for Asian Paints that is modern, sophisticated, and stylish. I was also tasked with developing a new branding and merchandising strategy for a by-product of Asian Paints that is targeted at a younger, more urban audience.

This was a challenging but exciting project. It requires me to have a deep understanding of the Asian Paints brand, as well as the target audience for the new product. I was also needed to be creative and innovative in my approach to the branding and merchandising strategy.

Verve Logic

During my diploma program, I interned at Verve Logic( a Software Company), where I worked on logo designing and branding for two months. Shared below are few of the projects that I've worked on:

Digital Artworks

I am a passionate digital artist with a keen interest in experimenting with different techniques and styles. I have experience in 3D design, poster design, illustration, and digital painting. I also like to explore different 3D softwares such as Womp, spline etc. I am always looking for new ways to challenge myself and improve my skills.

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I am sharing some of my designs and explorations below. I hope you enjoy them!

Artworks

I also have experience in a variety of art forms, including pencil sketching, oil painting, watercolor painting, acrylic painting, and photography.

I am always looking for new ways to challenge myself and improve my skills. I am confident that my skills and passion will allow me to make a significant contribution to the field of art.

Here are some specific examples of my work in each medium:

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© 2023 by Tanya Utreja

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